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20
May
Bling Art False Nails Blog
Meet Sophia Aziz: The Founder of Bling Art
The founder: Sophia Aziz launched Bling Art in 2012 as an eBay sole trader, driven by a lifelong passion for nail art and frustration with the UK salon experience. Bling Art Limited (Companies House 08499411) was incorporated in 2013 and grew through international marketplaces. After the post-Covid disruption — Temu, TikTok Shop, and cheap-import pricing pressure reshaping the category — Sophia made the pivot the brand is built on today: direct-to-consumer only, wholesale pricing, no marketplace markups. Five quality nail sets for £10 including UK delivery. A month's supply at salon-equivalent quality. The childhood passion Long before Bling Art existed,...
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